Matt Graham is a multidisciplinary researcher applying his experience from a wide array of different research methodologies to provide clients with detailed and holistic insights into consumer behaviour.

Prior to joining Hoque Consultancies, Matt worked as a mixed-methods researcher for King’s College London, focusing on the qualitative and quantitative drivers of sustainable decision-making within laboratory science. He also has a wide range of previous experience in content writing, copywriting, and consumer-facing marketing.

He holds an undergraduate in Philosophy from the University of York, as well as an MSc in Bioethics & Society from King’s College London and an MA in European Philosophy from Royal Holloway. He is trained in framework method analysis, ethnographic methodologies, interpretative phenomenological analysis, and life-cycle analysis (LCA) and carbon-footprinting methodologies.